Will the outside of your shoes ever change color to follow your mood or environment? Of course, in, eeh, 2012. Black shoes will become green instantly, pulsating. Or you can let your shoe display a movie favorite. That will be 2014.

For PicNic09 we bought a pair of Adidas, hand painted one and projected on the other. To tell the story of MilkOrSugar.com. See more pictures here.

Today we’re launching Milk or Sugar. Milk or sugar? All things customized.

Initially to serve our research and curiosity, we built a database of websites where you can customize and order products online. We added reviews and the database became a site, offering the best places to go for your built to order sleeping bag, samurai sword, bicycle, skate board, scrabble board, watch, machine parts, perfume, lingerie, wallpaper or lego model. And soon, your built to order fire extinguisher, guitar, radio controlled car, protein shakes or kanu.

Is mass customization finally becoming a reality?

Enjoy: www.milkorsugar.com

Together with Atelier van Gog and Wim de Bell, we’re now working on a project for the Dutch National Archives (Nationaal Archief). Planned to launch in September. More later.

This is a new site. We’ve been working for a year without the need for a name or a site. We named ourselves BZN (agency without a name) or WLP125. Now our name is ILUMY and this is ILUMY.COM. Next week, we’ll launch our latest concept. And we’ll be adding some more recent work and work in progress soon.