Today we’re launching Milk or Sugar. Milk or sugar? All things customized.

Initially to serve our research and curiosity, we built a database of websites where you can customize and order products online. We added reviews and the database became a site, offering the best places to go for your built to order sleeping bag, samurai sword, bicycle, skate board, scrabble board, watch, machine parts, perfume, lingerie, wallpaper or lego model. And soon, your built to order fire extinguisher, guitar, radio controlled car, protein shakes or kanu.

Is mass customization finally becoming a reality?

Enjoy: www.milkorsugar.com

Together with Atelier van Gog and Wim de Bell, we’re now working on a project for the Dutch National Archives (Nationaal Archief). Planned to launch in September. More later.

This is a new site. We’ve been working for a year without the need for a name or a site. We named ourselves BZN (agency without a name) or WLP125. Now our name is ILUMY and this is ILUMY.COM. Next week, we’ll launch our latest concept. And we’ll be adding some more recent work and work in progress soon.

After summer we’ll launch Safeberg, an online backup system for high speed, high volume and ultimate security.

Paranoid about digital security, we asked the Digital Security group of Radboud University (the folks that hacked the Dutch OV card) to have a look at Safeberg security. We presented the model and they already made some great recommendations. Now they’re trying to hack the system. More later.