ILUMY

We love Omni

sjoerd — Fri, 06 Nov 2009 09:50:51 +0000

Omni is in our office. Damaged, but she (we believe our Omnibot 2000, spawned in 1984, is a she) can blink her eyes following a beat that she plays on her tapedeck. Did you know she can serve drinks?

Now she’s appeared in an ad by Guess. We love it. We love Omni.

MilkOrSugar at MCPC 2009 Helsinki

stefan — Thu, 08 Oct 2009 07:01:32 +0000

We presented MilkOrSugar.com to many at the biennial Mass Customization academic conference MCPC 2009 in Helsinki, this week.

Most of all, our preview of Next Level Shopping (launching October) got people excited. Think comparing sites and visually shopping across sites, before you go to customise.

Word has it we’ll be organising a local conference, MCPC 2010 Amsterdam, following similar local conferences at MIT and in Salzburg. More later.

Chameleon shoes

admin — Wed, 30 Sep 2009 13:08:25 +0000

Will the outside of your shoes ever change color to follow your mood or environment? Of course, in, eeh, 2012. Black shoes will become green instantly, pulsating. Or you can let your shoe display a movie favorite. That will be 2014.

For PicNic09 we bought a pair of Adidas, hand painted one and projected on the other. To tell the story of MilkOrSugar.com. See more pictures here.

See you at picnic2009

stefan — Tue, 08 Sep 2009 19:32:27 +0000

Let’s meet at picnic2009. We’ll be showcasing MilkOrSugar as part of the 09 Creative Tour, Gashouder, Thursday 24/9, 10-15.

Milk or sugar? All things customized

stefan — Tue, 25 Aug 2009 13:15:58 +0000

Today we’re launching Milk or Sugar. Milk or sugar? All things customized.

Initially to serve our research and curiosity, we built a database of websites where you can customize and order products online. We added reviews and the database became a site, offering the best places to go for your built to order sleeping bag, samurai sword, bicycle, skate board, scrabble board, watch, machine parts, perfume, lingerie, wallpaper or lego model. And soon, your built to order fire extinguisher, guitar, radio controlled car, protein shakes or kanu.

Is mass customization finally becoming a reality?

Enjoy: www.milkorsugar.com

National Archives

sjoerd — Tue, 18 Aug 2009 14:57:30 +0000

Together with Atelier van Gog and Wim de Bell, we’re now working on a project for the Dutch National Archives (Nationaal Archief). Planned to launch in September. More later.

Go to Information architecture

admin — Tue, 30 Jun 2009 17:28:40 +0000

Go to Online strategy

sjoerd — Tue, 30 Jun 2009 16:41:14 +0000

Go to Intranet strategy

sjoerd — Tue, 30 Jun 2009 16:30:13 +0000

Go to Future design

sjoerd — Tue, 30 Jun 2009 16:26:28 +0000