We presented MilkOrSugar.com to many at the biennial Mass Customization academic conference MCPC 2009 in Helsinki, this week.

Most of all, our preview of Next Level Shopping (launching October) got people excited. Think comparing sites and visually shopping across sites, before you go to customise.

Word has it we’ll be organising a local conference, MCPC 2010 Amsterdam, following similar local conferences at MIT and in Salzburg. More later.