Omni is in our office. Damaged, but she (we believe our Omnibot 2000, spawned in 1984, is a she) can blink her eyes following a beat that she plays on her tapedeck. Did you know she can serve drinks?

Now she’s appeared in an ad by Guess. We love it. We love Omni.

View the ad.

We presented MilkOrSugar.com to many at the biennial Mass Customization academic conference MCPC 2009 in Helsinki, this week.

Most of all, our preview of Next Level Shopping (launching October) got people excited. Think comparing sites and visually shopping across sites, before you go to customise.

Word has it we’ll be organising a local conference, MCPC 2010 Amsterdam, following similar local conferences at MIT and in Salzburg. More later.

Will the outside of your shoes ever change color to follow your mood or environment? Of course, in, eeh, 2012. Black shoes will become green instantly, pulsating. Or you can let your shoe display a movie favorite. That will be 2014.

For PicNic09 we bought a pair of Adidas, hand painted one and projected on the other. To tell the story of MilkOrSugar.com. See more pictures here.

Today we’re launching Milk or Sugar. Milk or sugar? All things customized.

Initially to serve our research and curiosity, we built a database of websites where you can customize and order products online. We added reviews and the database became a site, offering the best places to go for your built to order sleeping bag, samurai sword, bicycle, skate board, scrabble board, watch, machine parts, perfume, lingerie, wallpaper or lego model. And soon, your built to order fire extinguisher, guitar, radio controlled car, protein shakes or kanu.

Is mass customization finally becoming a reality?

Enjoy: www.milkorsugar.com